- Lower Parts
- Upper Parts
- Pistol Caliber
“Drop the Brand: Take Our Products and Make Them Your Own”
unBrandedAR (UAR) is a premier
manufacturer of OEM AR15 components in Rutherford College, North Carolina. Our
mission is to provide high-quality core components of the AR15, in great
volumes, at reasonable prices, with unmatched client service, to wholesale and
retail clients alike.
unBrandedAR is not a brand; it's a place. A place where clients of all types can acquire the 'vanilla' or 'mil-spec' parts of the AR15 in volumes both big and small.
We are a team of dedicated
professionals who are absolutely passionate about the AR15. Some have served, some
are currently serving, and some are just good, talented people. We believe in utilizing
American manufacturing whenever and wherever possible. We believe in pushing
the limits of technology and innovation. We believe that success is the
intersection of hard work, meticulous preparation, and standards-based
execution. Above all, we believe in quality, integrity, and the necessity of
We provide our clients with a competitive advantage over traditional-wholesalers because we bring the entire package—from raw material to completed part. We add value by designing and engineering our own parts to known standards, deliver consistency through the leverage of internal manufacturing capabilities, and save our clients’ money through the time-associated realization of manufacturing efficiencies and utilization of robotic technologies. We target our products to the 70% market demand, ensuring our clients’ businesses maintain affordable, innovative, and quality products that will move during any market condition. Our dealer pricing is non-competitive with the retail pricing we offer on our site; we do not compete with our wholesale clients for retail sales, at all times offering at least a 20% margin to retail. It may not seem like that is possible if you've looked around our website without being logged in under a dealer account, but that's all the more reason you should give UAR the opportunity to become your primary industry partner when it comes to purchasing quality AR-15 parts.
Regardless of where you choose to purchase from, each and every one of our products is built for the moment something goes bump in the night, so make no mistake: absolute and unequivocal performance is the standard we hold our products to. We utilize an intelligent mix of internally and externally-produced product, and expend our resources in the engineering, material provision, production, metal treatment, and/or plating of almost every product we offer. We manufacture most of the core and vital components in-house. Some of our partners are industry giants, and we use them because they truly are the best at what they do. Some of our partners are small, fresh, and bring a lot of passion to their products. These are the organics of the AR-15 market, and almost every single one of them is a Veteran-run business that puts a Veteran's touch on our products. In either case, you will be satisfied with what you find here at UAR.
Because our pricing is so
incredibly competitive and we aren’t selling cheap Chinese junk, we cannot always
guarantee stock on UAR. Therefore, if your company desires 100 parts
or more from UAR on a routine basis, we recommend you submit a purchase order to
First, we treat those who come to our site and shop with us as CLIENTS, not customers. That includes everyone, from our largest to our smallest accounts. With that comes a pledge from one professional to another: we believe that we design, engineer, and manufacture the best products in the industry. If they're not up to muster, we'll take care of it, on us. So whether you purchase parts to build your own firearm, stock your shelves, or take them with you downrange, you've got to trust the parts you are purchasing, and we'll make sure of that. Each transaction is a contract, so when you fulfill your end of the bargain, we'll fulfill ours as quickly as possible. We only ask that you reciprocate that professionalism, and understand that we’re human and from time to time we’ll make a mistake. But rest assured, we’ll always make it right in the end and take care of you—or your customer.